BMW has long been known for identifiable brand characteristics, with its twin-kidney grille and “Hofmeister kink” consistently complementing the propeller roundel since the 1960s. And while BMW’s “Angel Eyes” LED accents emphasized another prominent brand signature, the dual circular headlights, LED lighting effects were in recent years more identified with Audi, which has become somewhat of a styling pioneer. Not to be outdone, Mercedes has recently stepped up its design game, with lauded looks coming in the form of the CLS and CLA “4-door coupes”.
One pitfall of pioneering design, though, is the impulse to fall back on those elements that have achieved market success. Audi just introduced the A3 sedan at the Detroit Auto Show, and it’s another fabulous-looking car from VW’s premium brand. But one may be hard-pressed to tell it apart from its A4 big brother, or even the A6 for that matter. See if you can figure out which is which below. (more…)