Nissan

And the sales goals keep coming…

Posted on: May 13th, 2013 by Editorial Staff

NISSAN CEO Carlos Ghosn

Yesterday Nissan’s boss, Carlos Ghosn, declared the latest in an industry string of ambitious sales goals: double Nissan’s US sales by 2017.

Nissan is only the most recent automaker to share such goals. We posted recently about the perils that can come with this type of objective, and Nissan’s announcement simply reinforces the challenge: how to achieve the stated objective without resorting to residual value-killing levels of incentives and fleet sales.

For every automaker to hit their goals, sales would need to increase wildly from their projected trend over the next few years, and not surprisingly, those sales increases are well below ALG’s sales forecast.

Needless to say, ALG will continue to watch incentive levels closely. As growth declarations by OEMs pile up, something will have to give–ego or incentives.

ALG Announces 14th Annual Residual Value Awards

Posted on: November 26th, 2012 by Mike Cooperman

ALG, the industry benchmark for vehicle values and a leading provider of automotive insights, today announced the results of its 14th annual Residual Value Awards, with Honda and Acura earning the awards for top Mainstream and Premium brands, respectively. Acura returns to the top ranking among Premium brands after a two-year gap while Honda ranks highest after a three-year gap. While Acura and Honda claim the top spots, it was the Toyota family of brands that walked away with the most hardware – nine total – six awards for Toyota, two for Lexus and one for Scion. (more…)

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